Predictive Analytics: Capitalize on Your Data
Folsom, CA – May 14 (MyPRClub) – World Organization of Webmasters (WOW), a not-for-profit professional association, announces the launch of the PredictiveAnalytics.org website. The website offers downloadable audio and video interviews of experts in the field of study. The site also offers education, training and solution provider resources for Predictive Analytics.
“Attracting and retaining customers is the primary goal of any business, be it a major corporation or a small, at home enterprise. There exists one of these processes that can analyze buyers’ profiles, allowing marketers and managers to predict consumer preferences on an individual basis. It’s called Predictive Analytics” said Bill Cullifer, WOW Executive Director and PredictiveAnalytics.org Co-Chair.
“Experienced analysts and investigators have expertise that is impossible to automate. But, the semi-automation of predictive scoring is enormously valuable. When domain experts and analytics experts work together to build a system to better rank cases and filter out the worthless ones, the domain expert’s productivity can be multiplied ten-fold! Rather than building a robot to work for you, predictive analytics builds an “Iron Man suit” to greatly magnify your own effectiveness.” John Elder, Founder and CEO of Elder Research, Inc. – www.datamininglab.com – the USA’s most experienced consultancy in data mining and predictive analytics. Mr, Elder’s new book entitled “Handbook of Statistical Analysis and Data Mining Applications” just published and is available today
WOW not only benefits from the PredictiveAnalytics.org website to make Predictive Analytics easier for its members and prospective partners, but also uses the enhanced and easy to use design and content additions to set an example.
“As companies recognize the value that Predictive Analytics can bring to their business, we will see predictive models being embedded in operational systems, driving smarter decisions in real time. A core aspect of every business process is where Predictive Analytics will provide the greatest value and companies that embrace it as part of their Enterprise Decision Management strategy will have a clear competitive advantage in the market.” Michael Zeller, Ph.D. Chief Executive Officer Zementis, Inc.
For more information about PredictiveAnalytics.org log onto to the website.
About WOW
The World Organization of Webmasters is a non-profit professional association dedicated to the support of individuals and organizations who create, manage or market web sites. WOW provides education as well as certification, technical, employment and member advantage services to thousands of aspiring and practicing web professionals worldwide.
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